Privacy Policy

LotPix Vehicle Photography Platform

Last Updated: May 13, 2026

Effective Date: July 23, 2024

Version: v2.0

LotPix owned by Metzger Enterprises LLC d/b/a AutoRevolution, a Texas Limited Liability Company

1. INTRODUCTION

This Privacy Policy ("Privacy Policy") describes how LotPix, owned and operated by Metzger Enterprises LLC d/b/a AutoRevolution ("Company," "AutoRevolution," "LotPix," "we," "us," or "our"), collects, uses, processes, stores, discloses, retains, and protects information in connection with the Company's software-as-a-service platform, including mobile applications, APIs, cloud infrastructure, integrations, and related technology used for vehicle photography, inventory merchandising, dealership operations, and automotive retail workflows (collectively, the "Services").

This Privacy Policy applies to enterprise customers, including automotive dealerships, dealer groups, reseller organizations, auction groups, OEM-affiliated entities, fleet operators, and other authorized business customers ("Customer"), as well as individuals authorized by Customer to access or use the Services ("Authorized Users").

LotPix is a business-to-business (B2B) software-as-a-service (SaaS) product designed solely for use by licensed automotive businesses, including dealerships, dealer groups, resellers, auctions, and fleet operators. It is not intended for consumer, personal, or household use, is not consumer-facing, and may only be accessed and used through the AutoRevolution platform and its authorized systems.

This Privacy Policy operates in conjunction with applicable agreements between Company and Customer. In the event of conflict, the written agreement controls.

This Policy is designed to support compliance with applicable privacy laws, including CCPA/CPRA, VCDPA, CPA, CTDPA, TDPSA, UCPA, and PIPEDA, where applicable.

1.1 INTENDED AUDIENCE AND PERMITTED USE

  • Licensed vehicle dealers, dealer groups, resellers, auctions, fleet operators, and OEM-affiliated entities only
  • Authorized employees, contractors, and agents of Customer
  • Not intended for consumer or household use
  • Not intended for minors under 18
  • No consumer accounts are knowingly created or supported

The Company does not knowingly collect data from minors.

2. SCOPE AND ROLE OF THE PARTIES

Customer determines the purpose and means of processing Customer Data. Company acts solely as a service provider / processor.

  • Customer = Controller / Business
  • Company = Processor / Service Provider

Customer is solely responsible for lawful basis, consents, employee access control, and compliance with applicable law.

3. PLATFORM STRUCTURE AND TECHNOLOGY ECOSYSTEM

AutoRevolution may operate multiple products using shared infrastructure for authentication, analytics, billing, security, and storage.

LotPix operates on iOS and Android platforms provided by Apple and Google.

Device-level telemetry may be processed by operating system providers under their own privacy policies.

4. INFORMATION WE COLLECT

4.1 Business Account Information

  • Dealership name and entity details
  • Business address and contact information
  • Dealer license numbers
  • Employee accounts, roles, and permissions
  • User credentials and authentication data

4.2 Vehicle Photography and Media Content

  • Vehicle photos and videos
  • Inventory merchandising media
  • Upload timestamps and logs
  • EXIF metadata
  • Capture event records

All photos and videos taken stay on app and are permanently removed once uploaded. Nothing is retained on device.

4.3 Vehicle Inventory Data

  • VIN
  • Make, model, year, trim
  • Mileage and condition
  • Pricing data
  • Buyer's guide and sticker data

Vehicle inventory data is generally not personal information unless linked to an identifiable individual.

4.4 Device and Usage Data

  • Device identifiers
  • Operating system and version
  • App version
  • Session logs
  • Audit logs
  • Crash and diagnostic data

4.5 Location Data

  • GPS location (if enabled)
  • IP-based approximate location
  • Dealership lot metadata

Location data may be embedded in media if enabled by device settings.

4.6 Communications

  • Support requests
  • Training interactions
  • Email communications

4.7 Mobile Device Permissions

  • Camera access
  • Photo library access
  • Microphone (video capture)
  • Location services (optional)

4.8 Aggregated and De-Identified Data

We may use anonymized and aggregated data for analytics, performance improvement, security monitoring, and system optimization.

5. HOW WE USE INFORMATION

  • Vehicle inventory photography and merchandising workflows
  • Inventory listing creation and management
  • Buyer's guide and window sticker generation
  • Platform security and fraud prevention
  • Customer support and onboarding
  • System performance monitoring and improvement

5.1 DATA MINIMIZATION

We process only the minimum data necessary for dealership operations and platform functionality.

6. MEDIA, IMAGE PROCESSING, AND CONTENT CONTROLS

6.1 Vehicle Photography Use

Media is processed solely for dealership inventory merchandising and operational workflows.

6.2 PROHIBITED CONTENT

  • Driver's licenses or government IDs
  • Customer financial or banking documents
  • Social security numbers
  • Medical or health information
  • Consumer deal jackets or sensitive records

6.3 INCIDENTAL PERSONAL DATA

Media may incidentally include faces, license plates, or other identifiable information. Customers are responsible for minimizing such capture.

6.4 AUTOMATED PROCESSING

  • Image enhancement
  • Background removal
  • Workflow automation

No facial recognition or biometric identification is performed.

6.5 CONTENT RESPONSIBILITY

Customers are responsible for lawful collection, signage, and compliance with privacy laws.

7. DISCLOSURE OF INFORMATION

7.1 NO SALE OR ADVERTISING

We do not sell personal information or use data for advertising purposes.

7.2 SERVICE PROVIDERS

We use cloud hosting, storage, analytics, and communications providers such as AWS, Azure, Google Cloud, Stripe, and Twilio.

7.3 CUSTOMER CONTROLLED DISCLOSURES

Data may be shared within dealer groups or integrated systems under Customer control.

7.4 LEGAL DISCLOSURE

We may disclose information when required by law or to protect security, rights, or safety.

7.5 BUSINESS TRANSFERS

Data may transfer in connection with mergers, acquisitions, or restructuring.

8. MOBILE MEDIA HANDLING AND DEVICE STORAGE

Captured photos and videos are uploaded to Customer inventory systems.

Following successful upload, media is automatically removed from the device by the application where technically supported.

The Company does not retain media on devices after upload.

Device limitations, offline mode, and operating system behavior may affect deletion timing.

No permanent local storage of inventory media is intended or maintained.

9. OWNERSHIP OF CONTENT

Customer retains ownership of all inventory content.

Company is granted a limited license to process content solely for service delivery.

10. DATA RETENTION

  • Account data: up to 36 months post-termination
  • Analytics data: 12-26 months
  • Security logs: as required
  • Backups: retained in rolling encrypted cycles

Deleted data may persist temporarily in backup systems.

11. SECURITY PRACTICES

  • TLS encryption in transit
  • Encryption at rest where applicable
  • Role-based access control (RBAC)
  • Audit logging and monitoring
  • Secure cloud infrastructure

No system can be guaranteed 100% secure.

12. INCIDENT RESPONSE

We maintain procedures for detection, investigation, containment, and remediation of security incidents.

Notification will be provided as required by law.

13. COMPLIANCE WITH LAW

Each party shall comply with all applicable federal, state, local, and international laws, regulations, ordinances, rules, and governmental requirements applicable to its performance under this Agreement and its use or provision of the Services.

Without limiting the foregoing, Customer is solely responsible for ensuring compliance with:

  • Privacy and consumer protection laws;
  • Data protection and security laws;
  • Export control and sanctions laws;
  • Automotive dealer and advertising regulations;
  • Employment and workplace laws;
  • Surveillance, image capture, and biometric privacy laws (including BIPA where applicable).

Customer is solely responsible for determining legality of its use of the Services.

Company does not provide legal advice or compliance certification.

14. IMAGE DATA / VEHICLE PHOTOGRAPHY AND BIOMETRIC DATA

14.1 Biometric Information and Image Data Processing

The Services process vehicle photography and related media for dealership operations.

Images may incidentally include individuals, faces, license plates, or other potentially identifiable elements.

To the extent such data constitutes biometric or sensitive data, Company applies reasonable safeguards including:

  • Data minimization
  • Access controls
  • Retention limitation
  • Security protections

14.2 No Facial Recognition

The Services do not perform facial recognition or biometric identification.

14.3 Customer Responsibility

Customer is solely responsible for lawful collection, signage, and consent obligations.

14.4 Biometric Compliance Alignment

Company maintains reasonable practices aligned with biometric privacy principles but does not admit biometric collection under law.

15. EMPLOYEE AND AUTHORIZED USER PRIVACY

Customer administrators control employee accounts and may access usage data and activity logs.

Employees must direct privacy requests to their employer (Customer).

16. FTC USED CAR RULE RESPONSIBILITY

Customer is solely responsible for compliance with FTC Used Car Rule and all applicable dealership laws.

17. CHILDREN'S PRIVACY

The Services are not intended for minors and no knowingly collected data from children is processed.

18. INTERNATIONAL DATA TRANSFERS

Data may be processed in the United States and other jurisdictions where service providers operate.

Appropriate safeguards are used where required.

19. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time.

20. CONTACT INFORMATION

Metzger Enterprises LLC d/b/a AutoRevolution
334 East Church Street
Lewisville, Texas 75057
United States

Email: support@autorevolution.com

Phone: (972) 243-8460